Bengal Mango Mela 2015 at Dilli Haat from June 23-July 5

New Delhi, June 24: The word “Mango” brings a myriad range of emotions home –from sweet and innocent childhood memories, images of summer days in the shade of dark-green village orchards and nostalgic literary references to the elaborate ways of savouring the mouth-watering varieties of the juicy and tasty delight to beat the scorching tropical heat.

To provide a memorable treat to the fruit connoisseurs of Delhi during the summer season and to promote the eclectic range of mangoes produced in West Bengal, the State Government organized a special “Mango Mela” at Dilli Haat, INA from 23rd June to 5th July, 2015. This was the 3rd Edition of Bengal mango festival being held in Delhi, which was inaugurated on 24th June, 2015 by Shri Krishnendu Narayan Choudhury, Hon’ble Minister for Food Processing Industries and Horticulture, West Bengal, in the gracious presence of Shri Atanu Purkayastha, Additional Chief Secretary, Government of West Bengal, Shri Chanchal Mal Bachhawat, Additional Chief Secretary, Government of West Bengal, Shri R.D. Meena, Principal Resident Commissioner, West Bengal, Shri Talleen Kumar, Joint Secretary, Government of India and Shri Rajesh Kumar, Officer on Special Duty, Government of West Bengal.

The exhibition, which was on display at the AC Lounge as well as the Front Entrance Hall of Dilli Haat, brought together delectable varieties from the State’s Malda, Murshidabad and Bankura districts such as Gulabkhas, Dilkhush, Amrapali, Langra, Fazli, Himsagar and Laxmanbhog, the last three having received the coveted registration under the Geographical Indication (GI) Index. A GI is a name or sign used on certain products which corresponds to a specific geographical location or origin. Typically, such a name conveys an assurance of quality and distinctiveness essentially attributable to the fact of its origin in that defined geographical locality.

Under a collaborative effort with APJ Surrendra Group, Bengal mangoes were sold during the same period at an extension counter at the Connaught Place outlet of Oxford Bookstore-Cha Bar.

Select handloom and handicrafts from Bengal, such as Nakshi Kantha (traditional needle-craft) apparels, majestic Baluchari embroidered sarees, Shantiniketan embossed leather goods, terracotta costume jewellery, wooden masks and dolls, super-fine mats, hand-printed sarees, clay dolls, dokra craft as well as Bengali books were on sale at Dilli Haat during the period. The exposition also featured a stall from the Agriculture Marketing and Tourism Departments of West Bengal.

A cultural soiree was organized at the amphitheatre of Dilli Haat in the evening of 27th June, 2015 with “Gambhira” mask dance of Malda district and traditional folk music bringing out the vibrant, rich and living cultural heritage of Bengal. “Bhatiyali Gaan” (songs of the river) was the main attraction in the cultural evening on 4th July, 2015.