New Delhi, June 16:  To provide a memorable, tasty and juicy treat to the connoisseurs of the national capital during the summer season, the Government of West Bengal is organizing a special “Mango Mela” at Handloom Haat, Janpath, Connaught Place, New Delhi, from 16th June, 2016 to 30th June, 2016.

This is the 4th Edition of Bengal mango festival being held in Delhi, which was inaugurated on 16th June, 2016, in the gracious presence of  Shri R.D. Meena, Advisor, Industries and Officer on Special Duty, Government of West Bengal, Shri Alok Kumar, Development Commissioner (Handlooms), Union Ministry of Textiles, and other senior officials of the State Government.

The exhibition, which will be on display at the AC Hall at the Second Floor of Handloom Haat, is bringing together delectable varieties from Malda, Hooghly, 24 Parganas (North) and Bankura districts such as Golapkhas, Gopalbhog, Brindaboni, Ranipasand, Mallika, Chatterjee, Langra, Fazli, Himsagar and Laxmanbhog, the last three having received the coveted registration under the Geographical Indication (GI) Index. A GI is a name or sign used on certain products which corresponds to a specific geographical location or origin. Typically, such a name conveys an assurance of quality and distinctiveness essentially attributable to the fact of its origin in that defined geographical locality.

Select handloom and handicrafts from Bengal will also be on sale at the venue during the period. Cultural soirees will be organized at the courtyard of Handloom Haat in the evenings of 18th June, 2016 and 25th June, 2016, with Chhau and Raibenshe folk dances and traditional music bringing out the vibrant, rich and living cultural heritage of Bengal.

The initiative is being supported by the Departments of Food Processing Industries & Horticulture, Micro, Small & Medium Enterprises and Textiles, Tourism and Information & Cultural Affairs, Government of West Bengal, as well as the offices of the respective District Magistrates. The Office of the Resident Commissioner, Government of West Bengal, is coordinating the event. The Office of the Development Commissioner (Handlooms), Ministry of Textiles, Government of India, which is the controlling authority of Handloom Haat, has extended valuable assistance and prompt cooperation to this endevour.