The India International Trade Fair is a major event organised by the India Trade Promotion Organisation (ITPO). The fair is held between 14th and 27th November every year at Pragati Maidan, New Delhi. All states and Union Territories showcase their cultural heritage and handicrafts and handloom creations. West Bengal participates in a big way, exhibiting its great artistic and cultural traditions and promoting itself as a tourism and business hub to potential visitors and investors. Usually, 24th or 25th November is celebrated as West Bengal Day during the exposition.