West Bengal at IITF 2017

New Delhi, September 25: Cometh November, cometh the India International Trade Fair in Pragati Maidan. And like every year, in 2017 too, West Bengal projected its industrial prowess, socio-economic progress, artistic and cultural heritage as well as the State’s present achievements and future opportunities in various fields.

The theme of 37th IITF – Start up India Stand up India – was also highlighted to uphold the state as a preferred investment destination. Arrangements were made for direct interaction with buyers to explore business prospects.

Enumerated below are some of the key facets of West Bengal Pavilion, which was inaugurated on 14th November, 2017 by Smt. Nandini Chakraborty, IAS, Secretary, Industry, Commerce and Enterprises Department  & Food Processing Industries and Horticulture Department in the presence of senior officials of the Government of West Bengal and other top dignitaries:-

*Due to renovation work in Pragati Maidan, instead of 2265 sqmetres of the multi-level permanent pavilion, only 504 sq metres of space was available this year. Because of this restricted space there was considerable axe on the entrepreneurs desirous of displaying their merchandise. A total of 14 stalls participated this year.

*In keeping with the catch-phrase of Egiye Bangla, the West Bengal Pavilion had projected the iconic symbol of the Biswa Bangla. Terracotta art of Bengal was also highlighted.

*Departments of Micro and Small Scale Enterprises and Textiles, Information and Cultural Affairs, Commerce and Industries, Information Technology, Power, Tourism and Panchayat and Rural Development took part in the exposition. A number of Self Help Groups featured at the fair while live demonstration of traditional Bengal crafts like Solapith, Sitalpati and patachitra was an added attraction.

* The merchandising area consisted of participants from Manjusha, Tantuja, Khadi and Village Industries Board and Bangashree. The Department of Agricultural Marketing operated a stall under brand name ‘Sufal Bangla’ to promote, among other products, the aromatic rice of Bengal.

The inaugural day of the fair on 14th November, 2017 turned out to be providential for the State as on that day itself an immensely sweet news – that of the ubiquitous Banglar Rosogolla getting recognized with the geographical indication (GI) tag – greeted the people of the State and the Bengali diaspora all over the world. Subsequently, the sweetmeat stall at the pavilion became the cynosure of all eyes as visitors made a beeline to have a taste of Banglar Rosogolla.

West Bengal Day was celebrated in IITF on November 25, 2017. Dr. Amit Mitra, Hon’ble Minister, Finance, Commerce & Industries and Excise, addressed a press conference in the afternoon.  Special attraction in the evening was  Ekatai Sampriti (Unity is Harmony) – a cultural bouquet comprising vibrant performances of Baul, Phakiri, Chhau, Natua, Dhol Badya, Khol Badya and Adivasi dance by artistes enrolled under the state government’s unique project Lok Prasar Prakalpa (LPP).

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